Truth In Things

Jitsuin is a startup founded by industry veterans with focus on IoT. 

We work in the San Francisco Bay Area & Cambridge UK.

White Paper


Internet connected Things need maintenance to produce clean and reliable data for enterprise. It is a shared responsibility to maintain Things through updates. Our vision is to align everyone in the value chain for safe, efficient and sustainable Internet Things that create truthful data for man or machine to act with assured intelligence. 

Jitsuin is founded by industry veterans with expertise in silicon chip security architecture, secure software development, cryptography and device manufacturing. The team applies blockchain technology to shared device lifecycle assurance as a foundation for truthful data, which enables autonomous smart contracts and open data markets to realize the true value of IoT. 

We are Hiring



The Internet of Things has a problem with data silos – it’s difficult for data to move across domains. Sellers must respect user’s privacy and consent while buyers of IoT data need to check provenance, understand how Things were made and kept up-to-date if they are to know the data received is truthful. Keeping Things healthy is not the sole responsibility of a single actor; components of a Thing may be shared amongst hardware and software vendors, system integrators, retailers, system operators, owners, regulators or third parties. Safety and security rests with all involved in authorizing updates, how and when they are applied as well as the right to repair when Things are no longer officially supported. 

Shared device lifecycle assurance will enable truthful data that creates new markets and economies.

When clean data is available, autonomous contracts can match buyers and sellers of IoT data and services. For example, home insurers could offer discounts if they have permission to operate light bulbs while homeowners are away. Advertisers could pay smart traffic lights to know how much stop-light dwell time is available while they have a driver’s attention. Highways agencies could identify where road holes need filling by paying for accelerometer data produced by vehicles. With Truth in Things, technology will integrate, disappear and improve lives without intrusion. 


Jitsuin first demonstrated Shared Device Lifecycle Assurance at Embedded World 2019 in Nuremberg. 

Follow the link for a video of the demonstration, product brief and white paper.

Find out more




Krishna Anne continues on a mission to secure the Internet of Things from his prior role as CEO of Secure Thingz having led its acquisition by IAR Systems. Krishna has over 25 years’ experience in the semiconductor and IP industry, holding senior engineering, marketing and P&L responsibilities at startups and large public companies such as Rambus, Broadcom, AMD and MIPS. Krishna started his career as a design engineer at DEC working on what would become StrongARM.



Jon Geater applies his expertise in cryptography, cybersecurity and blockchains to challenging issues in the Internet of Things. Jon has held senior global technical roles at Thales e-Security, Trustonic, ARM and nCipher where he built chip-to-cloud solutions for mobile, IoT, payments and smart cities while managing large global teams, integrating acquisitions and driving corporate strategy. Jon leads open standards at board committee level having served GlobalPlatform, Trusted Computing Group, OASIS and currently Hyperledger. 

VP Marketing


Rob Brown identified blockchain based solutions could be applied to challenging market problems in IoT. While consulting on chip-to-cloud security for Ping Identity, he discovered the root of many IoT problems lie in Identity and Access Management. He previously marketed and developed business at Trustonic and ARM and earned a degree in Electronic Engineering at the University of Manchester - a couple of years before we first heard of the “Internet of Things”.



Mark Long is a commercial board level Finance Director with considerable experience working in a financial and commercial environment with particular focus on scaling SME’s to a trade sale. He has held a variety of senior financial positions at Samsung, APW Inc, Invensys Plc, NXP and Jennic and lately as CFO for technology startups Secure Thingz, Faradion and Additive Manufacturing Technologies. Mark is a member of the Institute of Chartered Accountants in England and Wales and has a Bsc. (Hons) in Finance and Accounting.

VP Engineering


John Hartley brings over 21 years’ experience in software development for secure applications at nCipher and Thales, with deep working knowledge of chip-to-cloud security. He has designed and implemented a wide array of cybersecurity products including HSMs and Key Management Services.  He has led transformation of agile teams to streamline product delivery. John holds a Bachelors’ degree in Electronic and Electrical Engineering from Sheffield University and recently qualified as a SAFe 4 Agillist. 




Pete Hutton is an Angel investor, Advisor, and Chairman for several start-ups and scale-ups in Cambridge, Edinburgh, and Oxford. His previous role was president of product groups at Arm, where he was responsible for all product development, marketing and licensing. Prior to that, Pete held senior leadership positions within other Arm divisions, Wolfson, ARC and Cadence. Pete understands the balance of long-term strategy, medium-term planning and short-term execution in software, hardware and intellectual property licensing.



Rich Page is an Angel investor, Advisor, and Chairman for several start-ups in the Bay Area. Rich was one of the first four Apple Fellows and co-founded NeXT Computer with Steve Jobs. Rich was also the founder and President of two startups - Sierra Research and Technology (IP for ATM & Ethernet) as well Next Sierra (Fabless semiconductor company focused on active matrix OLED). He has over 3 decades of experience building some of the most significant development teams and new businesses in Silicon Valley.



Andre Durand founded Jabber in 2000 where he commercialized the Jabber instant messaging open source platform, creating the Jabber Software Foundation in the process. Today Jabber is used around the world by hundreds of thousands of businesses. Jabber was sold to Cisco in 2008.  

In 2002 Andre founded Ping Identity with a vision of securing the Internet through identity. Among his many contributions to the identity and security industry, he founded and chairs the identity industry conference, Identiverse, now in its 10th year. 



Rusty Cumpston, co-founder of Swim.AI and Sensity Systems, is excited to be on the Board of Directors at Jitsuin Inc.  Prior to founding Swim and Sensity, Rusty previously worked in many successful startups as CEO (XenSource, CloudShield), COO (ONI Systems), VP Engineering (Infinera) and also served on the Board of Directors at Secure Thingz Inc. Rusty graduated from the UNC - Chapel Hill and continues to actively support and work with the College of Arts and Sciences. 

About Jitsuin

Jitsuin is a Japanese word. Ask a Japanese citizen to sign a document and they’ll pick up one of three ink chop seals they own, not a pen. If the document is official, they’ll use their most trusted stamp: the jitsuin. Jitsuins are individually hand-carved by master craftsmen with bespoke designs on hard material that last a lifetime. Each unique jitsuin is registered by its owner at their local municipal office. If a contract is disputed, the ink seals can be checked against records. 

Analogous to the heritage Japanese system of trust, Jitsuin records the birth and life events of Internet Things and provides access to these permanent records. Jitsu means truth or essence; to us Jitsuin means Truth in Things.

Jitsuin is privately funded by angel and strategic investors.

Careers at Jitsuin

We are hiring in Cambridge UK, and looking for good people with the following attributes

  • Proactive - you develop practical solutions, take ownership, and have a ‘can do' approach
  • Technically Curious – you see technology problems as challenges
  • Teamwork – you engage with the business, communicate openly, share information and knowledge, network internally and externally, persuade rather than push, involve and respect colleagues
  • Creative – you connect the technical dots with a goal of building customer value
  • Responsive - you react quickly with a sense of urgency in a timely and flexible fashion

If you see yourself fitting in we'd love to hear from you. Please look at the job openings below then send your resume and a covering letter for the role you'd like to

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Jitsuin, Inc.

910 Campisi Way - Suite 2E, Campbell, CA 95008 United States

Wellington House, East Road, Cambridge CB1 1BH United Kingdom Email: